PRODUCT MARKETING
Excerpts from over 10 years of experience in go-to-market strategy, market research, competitive analysis, product development, and more.
GO-TO-MARKET POSITIONING
Go-to-market media kits defining brand positioning, advertiser value propositions, audience insights, and sponsorship opportunities across Flipboard, Oath Lifestyle (Yahoo!, AOL, and HuffPost), HuffPost Life, and 1440 Media.
MARKET RESEARCH
Original advertiser eBook showcasing the effectiveness of HuffPost branded video through a custom audience survey, extensive market research, and proprietary data analysis.
In-depth market research delivering actionable insights into consumer behavior, emerging trends, and innovation opportunities to shape brand and product strategy for Murad Skincare.
COMPETITIVE ANALYSIS
Competitive landscape analysis highlighting engagement, time spent, and audience attention as key differentiators in Flipboard's advertising value proposition.
Competitive analysis benchmarking HuffPost against leading publishers to demonstrate HuffPost's advantage in audience scale, traffic, and advertiser reach.
ORIGINAL WHITEPAPER
Original Flipboard white paper synthesizing audience insights, industry data, and a custom research study to demonstrate why audience attention and engagement create greater advertising value than audience volume.
PRODUCT DEVELOPMENT AND LAUNCHES
End-to-end product development for a new Pedal Electric mobile app encompassing market opportunity, product vision, user experience, development roadmap, and go-to-market strategy.
Product development and go-to-market packaging of a new sponsorship offering for the iHeartMedia Creator Network.
Product development and launch of Flipboard's first audio advertising offering, introducing podcast sponsorships as a new opportunity for brands.
PRODUCT ONE SHEETS
Ad product one sheets defining value proposition, product positioning, and go-to-market strategy for Flipboard's advertising solutions.
BRAND PUBLISHING
Original thought leadership and business blog articles highlighting Flipboard's advertising innovations, audience targeting capabilities, and new market opportunities.
Press articles from product launches across HuffPost, RYOT, Verizon Media (Oath), and Flipboard.